Osborne Clarke

We provide insightful and effective legal service to meet our clients' advisory, litigation and transactional needs. We help our clients gain competitive advantage in an international business environment that is reshaping to meet new digital, economic, environmental and political challenges.

Sales and Traction

Munich Autumn 2014 Semester

How do you identify and close your very first paying customers? What are best practices to charge these first paying customers? Should you charge more or less in the beginning? How do you develop a sales funnel or conversion funnel? What are some best practices to track leads and sales? How do you hustle leads and close the first sales, whether business licenses or consumer subscriptions? How do you develop a culture of sales and generating revenues in the early days of a new company?

Start generating traction.

2015-02-02, 06:30 PM


Thomas Kraus
Former CEO, TNT Express Germany

Thomas has been involved with launching many "internal startups" under the umbrella of TNT as they expanded their market share. He is a member of the faculty at Otto-Beisheim School of Management, teaches at WHU- Kellogg Executive MBA, and has lectured at the LMU in Munic...

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