Paris Autumn 2012 Semester
Gamification is the use of game mechanics and game design techniques in non-game contexts. Typically gamification applies to non-game applications and processes, In order to encourage people to adopt them, or to influence how they are used, gamification was used by marketers and website developers as a tool for customer engagement.
Special session focused on gamification
2012-11-19, 06:30 PM
GABE ZICHERMANN is an author, highly rated public speaker and entrepreneur. He is the chair of the Gamification Summit and editor of the industry’s leading publication, The Gamification Blog. His most recent book, “Game-Based Marketing” (Wiley, 2010) has achieved critica...