Paris Autumn 2012 Semester

Gamification is the use of game mechanics and game design techniques in non-game contexts. Typically gamification applies to non-game applications and processes, In order to encourage people to adopt them, or to influence how they are used, gamification was used by marketers and website developers as a tool for customer engagement.

Special session focused on gamification

2012-11-19, 06:30 PM


Gabe Zichermann
Author, Speaker, Advisor, Gamification Co

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