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Marketing and Sales

Madrid Spring 2013 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2013-05-14, 06:00 PM

Mentors


8.40
Enrique Hormigo
Advisor, äctucast, Inc.

Enrique Hormigo is CEO & Co-Founder at Up4Sign, Co-Director at Founder Institute Madrid, Professor at EOI Business School - Sales Management (Executive MBA Program) and Advisor at äctucast. Before this position, Enrique was Sales and Marketing Manager at THQ (a leading...

7.60
Javier Ortíz
Business Development and Sales, Mitula.com

Javier Ortiz, is the Director of Business Development and Sales at the Spanish start-up Mitula.com, (an international verticaI search engine where he has helped make the company grow from 5 people to over 50 in just 3 years and expand to 33 countries and more than 25 mil...

1.00
Miguel Olivares
Founder y CEO, La Despensa

Miguel Olivares is the creative director of the prominent Spanish advertising firm, La Despensa. He has spearheaded campaigns for major brands such as Burger King, Adidas, Pepsi, and Coca-Cola, to name a few. A creative genius and business expert, Miguel has expanded La ...

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