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Product Development

Madrid Spring 2013 Semester

How do you get from an idea to an offering? What are strategies to identify and prioritize features? How do you take a product definition and turn it into a development plan? What should comprise a minimum viable product? What are effective strategies to build your first offering? What are common mistakes that you should avoid when planning and building an offering?

Plan and start building your offering.
2013-04-23, 06:00 PM


Juan Leal

Juan is the Owner and Founder of, and has over ten years of experience working on digital projects for desktop, mobile, tablet or any other digital display. He focuses on creating a better relationship between humans and technology as well as making Inte...

Rafael Montenegro
Cofounder, Ilios Network

Rafael Montenegro is a User Experience Expert with more than 10 years of versatile experience, gained in corporate and IT consulting varied work environments. Extensive qualifications in project management, UX, brand, and design. Thinks both analytically and creatively ab...

Justin Wilcox
Founder, Customer Development Labs

I’m the founder of successful-ish companies in the healthcare and mobile spaces. Successful-ish? The companies weren’t always successful. In fact, my healthcare company started as a failure. I wasted 18 months, and $50k building software…that no one wanted. It wa...

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