PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

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Naming and Positioning

Denver Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.
Date:
2014-12-02, 06:30 PM

Mentors


Anke Corbin
Anke Corbin - Founder, CEO (Denver FI), Globig

Anke Corbin is presently the founder CEO of Globig. Prior to Globig, she was the SVP Sales & Marketing for Splick.it Mobile and the VP Sales, Marketing & Content at MapQuest. Her experience includes being an entrepreneur as well as a variety of executive level roles inclu...

Michael Clark
Michael Clark - Co-founder, SafetyWeb.com (Denver FI), Photobucket

Michael is the CTO of Photobucket.com. He is responsible for all aspects of technical operations and software development for Photobucket and all of its web and mobile services. He returned to Photobucket in 2012 after having built the startup SafetyWeb.com which was a c...

Bradley Brown
Bradley Brown - CEO, InteliVideo (Denver FI) , InteliVideo

Brad is the CEO and founder of InteliVideo, a cloud-based digital asset referral and payment management platform. Brad founded TUSC in 1988 and sold to Rolta in 2008. Brad also founded IntelliReal (the top performing automated real estate valuation company) in 2005, whi...

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