PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

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Naming and Positioning

Denver Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.
Date:
2014-12-02, 06:30 PM

Mentors


Anke Corbin
SVP Sales & Marketing, Splickit

Anke Corbin is presently the founder CEO of Global Igniter and SVP Sales & Marketing Splickit Mobile Ordering. Prior to that, she was the VP Sales, Marketing & Content at MapQuest. Her experience includes being an entrepreneur, having co-founded RAW Marketing Training, as...

Michael Clark
CTO, Photobucket

Michael is the CTO of Photobucket.com. He is responsible for all aspects of technical operations and software development for Photobucket and all of its web and mobile services. He returned to Photobucket in 2012 after having built the startup SafetyWeb.com which was a c...

Bradley Brown
CEO, InteliVideo

Brad is the CEO and founder of InteliVideo, a cloud-based digital asset referral and payment management platform. Brad founded TUSC in 1988 and sold to Rolta in 2008. Brad also founded IntelliReal (the top performing automated real estate valuation company) in 2005, whi...

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