Research and Customer Development
Denver Autumn 2014 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2014-11-11, 06:30 PM
Principal, Zero Creek
Frank Traylor is a co-Founder of Terra Health Care Labs a Colorado State certified laboratory for mandated testing of cannabis. He is also the principal of Zero Creek a business consultancy and an entrepreneur in residence at the Innovation Pavilion. Frank has been a CEO ...
Founder of FretLabs, creating mobile solutions for playing and learning music
Previously Director of Product Innovation for The Active Network
Founder and CIO of RTP, LLC; acquired in 2011 by The Active Network. Prior software development for Microsoft
Filed and awarde...
Jim is the CEO of SendGrid, the leader in email deliverability. Previously, James Franklin was the VP and General Manager of the Crystal Ball Global Business Unit and the VP for Enterprise Performance Management for Oracle Corporation. Previously Jim was the CEO of Dec...