Rockies Venture Club

PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

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Research and Customer Development

Denver Autumn 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2014-11-11, 06:30 PM


Frank Traylor
Principal, Zero Creek

Frank Traylor is a co-Founder of Terra Health Care Labs a Colorado State certified laboratory for mandated testing of cannabis. He is also the principal of Zero Creek a business consultancy and an entrepreneur in residence at the Innovation Pavilion. Frank has been a CEO ...

Mark Roebke
Founder, FretLabs

Founder of FretLabs, creating mobile solutions for playing and learning music Previously Director of Product Innovation for The Active Network Founder and CIO of RTP, LLC; acquired in 2011 by The Active Network. Prior software development for Microsoft Filed and awarde...

Jim Franklin
CEO, SendGrid

Jim is the CEO of SendGrid, the leader in email deliverability. Previously, James Franklin was the VP and General Manager of the Crystal Ball Global Business Unit and the VP for Enterprise Performance Management for Oracle Corporation. Previously Jim was the CEO of Dec...

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