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Marketing and Sales

Barcelona Winter 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2013-02-19, 06:30 PM

Mentors


5.78
Toni Mascaró
Founder & CEO, eMascaró

Toni Mascaro is the Founder and CEO of eMascaró, an expert consultant on Internet and a comprehensive methodology that integrates strategy, creativity and technology applied to the development of marketing and communication projects online. He is a pioneer in the world of...

9.67
Roger Yee
Investor/LP, Fortify Ventures

Roger is a veteran of start-ups, having founded three companies that included investor-backed funding and successful exits through acquisitions and IPOs. His previous companies and executive roles include ShadowLogic, Inc. (CEO), a cybersecurity services company; LaunchFu...

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