Naming and Branding
Barcelona Winter 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-12-11, 06:30 PM
Michael Clark - Co-founder, SafetyWeb.com (Denver FI), VSCO
Michael is the VP of Engineering for VSCO, the community for expression. He is responsible for the engineerring and devops organizations which build the mobile and web services which the VSCO community is built on.
Prior to VSCO Michael was the CTO of Photobucket.com...
Founder & CEO, inesdi
Joana Sánchez is the Founder and CEO of Inesdi, Vice President of íncipy, and Founder of Womenalia. She is also the former chairman and former CEO of Muchoviaje.com, a division of e-commerce and distance selling for Metro Group. She has over 20 years of experience with ma...
Founder & CEO
Salvador Umbert, 43, married, Founder, Directodelcampo.com
Tiene más de 20 años de experiencia comercial en las mayores compañías internacionales.
Ha creado y desarrollado el portal agroalimentario Directodelcampo.com hasta su posterior venta. Además ha asesorado a...