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Naming and Branding

Barcelona Winter 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-12-11, 06:30 PM

Mentors


9.33
Michael Clark
CTO, Photobucket

Michael is the CTO of Photobucket.com. He is responsible for all aspects of technical operations and software development for Photobucket and all of its web and mobile services. He returned to Photobucket in 2012 after having built the startup SafetyWeb.com which was a c...

7.73
Joana Sánchez
Founder & CEO, inesdi

Joana Sánchez is the Founder and CEO of Inesdi, Vice President of íncipy, and Founder of Womenalia. She is also the former chairman and former CEO of Muchoviaje.com, a division of e-commerce and distance selling for Metro Group. She has over 20 years of experience with ma...

6.67
Salvador Umbert
Founder & CEO

Salvador Umbert, 43, married, Founder, Directodelcampo.com Tiene más de 20 años de experiencia comercial en las mayores compañías internacionales. Ha creado y desarrollado el portal agroalimentario Directodelcampo.com hasta su posterior venta. Además ha asesorado a...

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