Cooley Godward Kronish LLP  represents hundreds of clients in a wide range of industries from offices in nine major commercial markets. We are counselors, strategists and advocates for the foremost private and public companies. We have a legacy of representing companies that range from startups bringing to market breakthrough products and technologies and frequently argue cases that fall in new areas of law, brought about by technological developments. Our business and litigation practice reaches across a broad array of dynamic industry sectors, including technology, life sciences, clean tech, real estate, financial services, retail and energy. With 650 attorneys throughout the U.S., Cooley has the range and expertise to serve companies of all sizes to seize opportunities in today's global marketplace.

Basic Research

Fall 2009 San Diego / Orange County Semester

What market are you pursuing? Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Validate your idea and target market.

Date:
2009-11-10, 06:00 PM

Mentors


8.59
Jim Kaskade
CEO & Serial Entrepreneur, PARC, Xerox Company

Jim Kaskade has 10+ years as a CEO/senior executive building high-tech products, teams, and businesses in the areas of cloud computing software, Software as a Service (SaaS), online and mobile digital media, online and mobile advertising, and semiconductors. He has an add...

8.78
Joe Betts Lacroix
Co-Founder, OQO

Joe Betts-LaCroix founded OQO, creator of the world’s smallest PC, in 2000, and established the resulting market category of smaller-than-laptop PCs previously called UMPCs, and now called netbooks. He is now immersed in his newest (old) obsession: life sciences (finding...

8.57
Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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