PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

Holland & Knight is a global law firm with more than 1,000 lawyers and other professionals in 20 U.S. offices, as well as Bogotá and Mexico City. Among the nation's largest law firms, Holland & Knight provides representation in business, litigation, real estate and governmental law. Our Venture Capital and Emerging Companies Team advises a broad array of emerging companies on a local, national and global scale through each stage of their life cycles.  Our clients are engaged in a variety of technology-related industries.

Sales and Traction

Chicago Autumn 2014 Semester

How do you identify and close your very first paying customers? What are best practices to charge these first paying customers? Should you charge more or less in the beginning? How do you develop a sales funnel or conversion funnel? What are some best practices to track leads and sales? How do you hustle leads and close the first sales, whether business licenses or consumer subscriptions? How do you develop a culture of sales and generating revenues in the early days of a new company?

Start generating traction.
2015-01-06, 06:30 PM


Kevin Taylor
Startup Hackerpreneur and Advisor

Kevin is a startup advisor and a lecturer on technology entrepreneurship at DePaul University. He is also the co-owner of, an online event registration service. Previous to his current roles, he was the Founder of Obtiva, a 50 person Ruby on Rails development...

Reva Minkoff
Founder and President, DigitalGroundUp Inc. and Digital4Startups Inc.

Reva Minkoff is the Founder and President of Digital4Startups Inc. and DigitalGroundUp Inc. DigitalGroundUp, an interactive technology platform that teaches digital marketing through short interactive online courses, was recently nominated for three Founder Institute grad...

Mark Lawrence
Co-Founder & CEO, SpotHero

Bitten by the entrepreneurial bug early, Mark started his first business in the 2nd grade. Through his career, he quickly realized his passion for innovation, both in technology and in everyday living. This drive ultimately led Mark to the Chicago parking industry, where ...

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