Naming and Positioning
Chicago Autumn 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-11-04, 06:30 PM
Louis Morales is co-founder of Optyn, a marketing automation platform for small businesses. He also co-founded Dealster, one of the nation's top daily deal sites with 10,000 merchants. Dealster was navigated to a successful exit in 2012. Lou was also a senior executive ...
President, WKJF Digital
Bill is a Serial Entrepreneur and most recently the SVP of Business Development, and part of founding team of Bizo, a Business Audience Data Management Platform firm. Bill had been President and Partner of SearchChannel, an Application Services Provider and E-Media Consu...
Co-Founder & CEO, TheStylisted
Lauren Katzberg is the co-founder & CEO of TheStylisted. Prior to starting her own business, Lauren was a management consultant working on large-scale organization transformations. Lauren graduated magna cum laude from Cornell and holds an MBA from The University of Chica...