PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

Holland & Knight is a global law firm with more than 1,000 lawyers and other professionals in 20 U.S. offices, as well as Bogotá and Mexico City. Among the nation's largest law firms, Holland & Knight provides representation in business, litigation, real estate and governmental law. Our Venture Capital and Emerging Companies Team advises a broad array of emerging companies on a local, national and global scale through each stage of their life cycles.  Our clients are engaged in a variety of technology-related industries.

Naming and Positioning

Chicago Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-11-04, 06:30 PM

Mentors


Louis Morales
Co-Founder, Optyn

Louis Morales is co-founder of Optyn, a marketing automation platform for small businesses. He also co-founded Dealster, one of the nation's top daily deal sites with 10,000 merchants. Dealster was navigated to a successful exit in 2012. Lou was also a senior executive ...

William Furlong
Senior Advisor, Aginity

Bill is a Serial Entrepreneur and most recently the SVP of Business Development, and part of founding team of Bizo, a Business Audience Data Management Platform firm. Bill had been President and Partner of SearchChannel, an Application Services Provider and E-Media Consu...

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