PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

Naming and Positioning

Chicago Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.

2014-11-04, 06:30 PM


Louis Morales
Co-Founder, Optyn

Louis Morales is co-founder of Optyn, a marketing automation platform for small businesses. He also co-founded Dealster, one of the nation's top daily deal sites with 10,000 merchants. Dealster was navigated to a successful exit in 2012. Lou was also a senior executive ...

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