PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

Holland & Knight is a global law firm with more than 1,000 lawyers and other professionals in 20 U.S. offices, as well as Bogotá and Mexico City. Among the nation's largest law firms, Holland & Knight provides representation in business, litigation, real estate and governmental law. Our Venture Capital and Emerging Companies Team advises a broad array of emerging companies on a local, national and global scale through each stage of their life cycles.  Our clients are engaged in a variety of technology-related industries.

Naming and Positioning

Chicago Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-11-04, 06:30 PM


Louis Morales
Co-Founder, Lumia

Louis Morales is co-founder of Lumia Marketing. Lumia is a digital marketing agency specializing in providing businesses with the tools and techniques that drive traffic and conversions. Prior Start-ups: Optyn, a marketing automation platform for small businesses; Dealste...

William Furlong
President, WKJF Digital

Bill is a Serial Entrepreneur and most recently the SVP of Business Development, and part of founding team of Bizo, a Business Audience Data Management Platform firm, which was acquired by LinkedIn in 2014. Currently Bill serves in a variety of advisor, investor and consu...

Lauren Katzberg
Co-Founder & CEO, Stylisted

Lauren Katzberg is the co-founder & CEO of Stylisted. Prior to starting her own business, Lauren was a management consultant working on large-scale organization transformations. Lauren graduated magna cum laude from Cornell and holds an MBA from The University of Chicago ...

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