Naming and Positioning
Chicago Autumn 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-11-04, 06:30 PM
Louis Morales is co-founder of Lumia Marketing. Lumia is a digital marketing agency specializing in providing businesses with the tools and techniques that drive traffic and conversions. Prior Start-ups: Optyn, a marketing automation platform for small businesses; Dealste...
President, WKJF Digital
Bill is a Serial Entrepreneur and most recently the SVP of Business Development, and part of founding team of Bizo, a Business Audience Data Management Platform firm, which was acquired by LinkedIn in 2014. Currently Bill serves in a variety of advisor, investor and consu...
Co-Founder & CEO, Stylisted
Lauren Katzberg is the co-founder & CEO of Stylisted. Prior to starting her own business, Lauren was a management consultant working on large-scale organization transformations. Lauren graduated magna cum laude from Cornell and holds an MBA from The University of Chicago ...