Naming and Branding

Paris Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-11-06, 06:30 PM

Mentors


8.07
Stéphane Dieutre
Consultant et coach

Coach, membre de la FFCpro (Fédération francophone de coaching professionnel) et consultant en management, j'accompagne entrepreneurs et équipes dans le développement des talents, la réinvention et la transformation. Ma mission est d'amener la personne ou l'entreprise ...

8.21
Jay Jamison
Founder & President

Jay Jamison is the Co-Founder and President of Moonshoot, an early-stage online gaming company with the mission to spark English language learning in children everywhere. Prior to starting Moonshoot, Jay held leadership roles in product management and marketing for Micr...

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