Research and Customer Development

Puerto Rico Summer 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.

Date:
2014-08-20, 06:30 PM

Mentors


Marcos Polanco
Kauffman Fellow, Expansive Ventures

Marcos Polanco is a Kauffman Fellow at Expansive Ventures and founder of the Clearshore business network in Puerto Rico. Marcos started his career performing database research at Hewlett-Packard Laboratories, and went on to become Founding CEO of Imana, Inc. in San Franci...

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