Naming and Branding

Seattle Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.

2012-10-23, 06:30 PM


Stephan Roche
SVP & Chief Marketing Officer, Memory Lane, Inc.
Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.
David Aronchick

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