Naming and Positioning

Hanoi Summer 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.

2014-08-07, 06:30 PM


Nguyen Manh Quan
Vice President, Inspire Ventures

Quan has over 18 years of international experience in IT, Digital Marketing and Mobile/Web/Software/MVAS product development. He started his career in IT working in the health care industry in Seattle. In early 2000 he joined Fry, an internet integration agency, as a proj...

Cong Phung Tien
Founder & CEO,

Cong is Founder & CEO at, the largest online dating site in Vietnam. was one of portfolios of IDG Ventures Vietnam and sold to YAN TV. Previously, he was founder of, the first and biggest digital music in Vietnam. Cong received a Bachelor's of Bio...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window