Naming and Branding

Mexico City Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-12-04, 06:30 PM

Mentors


8.40
Angel Bañuelos
CEO, MasFusión - MadeinSocial

Co-fundador de masFusion y MadeinSocial. Nací en el centro de Guadalajara en 1980, el mismo día que la ciudad cumple años. Desde entonces sangre de ingeniero ha corrido en mis venas. Me gradué de Ingeniero en Sistemas Electrónicos en 2002 en el Tec de Monterrey y de Globa...

8.33
Adan Avelar
CEO, Clicker360

Diseñador Gráfico Freelance. Consultor en Diseño Gráfico y Marketing Digital. Organizador, coordinador, conferencista, talleres y pláticas de Eventos en Tecnología Digital. Colaborador en despachos de Diseño en San Francisco, California y México. Actualmente como Marketi...

8.27
Felipe Spinola
Senior Art Director, Saatchi & Saatchi

Felipe is a senior level advertising art director with almost a decade of experience in top level advertising and design agencies for some of the most recognized brands in México. His background in marketing and graphic design affords him to think strategically and delive...

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