Startup Research

Mexico City Autumn 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2012-11-27, 06:30 PM

Mentors


8.33
Ury Sarabia
Co-Founder & COO, Startup Essentials Inc.

Co-Founder & COO at Startup Essentials Inc. www.StartupEssentials.Co Early Validation evangelist. www.Clientologia.com Co-Founder & Evangelist at Emprendedores Anónimos #EEAA www.EEAA.la Obsessed with the idea of not letting other people make the same mistakes I’ve ma...

8.87
Eric Northam
CEO, Easy Broker

A veteran at several startups (one that failed, two that were acquired, and one profitable business) and CEO of the winning team at Startup Weekend Buenos Aires in 2011, Eric has extensive experience working with startups. He's a self avowed geek and has been tinkering wi...

9.40
César Salazar
Venture Partner, 500 Startups

César Salazar is a Venture Partner at 500 Startups. From there, he works with some of the most promising tech startups from spanish speaking Latin America, mainly Mexico. Prior to that, he was a Founding Partner of Mexican.VC, the most noticeable seed fund and accelerator...

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