Bank Degroof






Naming and Branding

Belgium Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.

2012-11-29, 06:30 PM


Toon Vanagt
Founder & Managing Partner, Various Companies
Pieter Dubois
Founder, Paycento
Karen Vander Plaetse
Co-Founder, Yesplan
Jan Coppens
Incubation & Entrepreneurship, iMinds

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