Naming and Branding
Belgium Autumn 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-11-29, 06:30 PM
Founder & Managing Partner, Various Companies
Karen Vander Plaetse
Incubation & Entrepreneurship, iMinds