Naming and Positioning
Toronto Summer 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-07-28, 06:30 PM
Wendy is a Partner at Mediagenic, a market-driven growth advisory firm that works with innovative people, brands and products in the mobile, digital and data space. Wendy was previously the co-founder and CEO of Kneebone, a firm that offered marketing performance manageme...
Kamal Hassan has been an entrepreneurial CEO for the past 15 years, with In Your Pocket, Skymeter and most recently with VentureLynx, an online toolset, shared file system and communication platform for entrepreneurs and their trusted network. He has raised over $12M from...
Dean Mc Call
Dean McCall is an active startup mentor and venture advisor in the North American tech ecosystem. Most recently he served as CEO of Appficient, a mobile app development firm out of Texas with links to Toronto and Argentina. He is s a natural born connector, startup enthus...