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WeirFoulds advises Canadian entrepreneurs and high-growth companies on all facets of corporate law. We help our clients achieve their goals, from initial structuring of their business to advising them on securing financing through a variety of sources including venture capital and private equity funds, to subsequent exits through public offerings, private placements, and mergers and acquisitions.


Richter is a strategic accounting, business advisory, and financial consulting firm. We are at the forefront of the Toronto and Montreal business communities, supporting dynamic enterprises and emerging companies in their drive to succeed. 



Girls in Tech is a global social network, focused on the engagement, education and empowerment of like-minded, intelligent and influential women in technology.


Naming and Positioning

Toronto Summer 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-07-28, 06:30 PM


Wendy Robertson
Partner, Mediagenic

Wendy is a Partner at Mediagenic, a market-driven growth advisory firm that works with innovative people, brands and products in the mobile, digital and data space. Wendy was previously the co-founder and CEO of Kneebone, a firm that offered marketing performance manageme...

Dean Mc Call
CEO, Appficient

Dean McCall is an active startup mentor and venture advisor in the North American tech ecosystem. Most recently he served as CEO of Appficient, a mobile app development firm out of Texas with links to Toronto and Argentina. He is s a natural born connector, startup enthus...

Phil Jacobson
Co-Founder, PumpUp

Phil Jacobson is the Co-founder of PumpUp. Phil studied Business Administration at Wilfrid Laurier University, has held brand management roles at PepsiCo and Unilever, and was President of his fraternity. Phil started working with Garrett on PumpUp in Waterloo, Ontario wh...

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