Naming and Branding

Spring 2010 Singapore Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-04-12, 06:30 PM

Mentors


8.38
Roger Yee
Investor/LP, Fortify Ventures

Roger is a veteran of start-ups, having founded three companies that included investor-backed funding and successful exits through acquisitions and IPOs. His previous companies and executive roles include ShadowLogic, Inc. (CEO), a cybersecurity services company; LaunchFu...

6.38
Shauna Li Roolvink
Founder & Principal Consulltant, Brandhub

Shauna is passionate in working with start-ups in new brand creation. She is Founder & Principal Consultant of BrandHub as well as CMO of CXA, a start-up set to transform employee benefits in Asia. BrandHub's clients in start-up space include SingTel Innov8, inSing.c...

7.31
Steve Iverson
CEO, CloudCanvas

Steve Iverson is the CEO of CloudCanvas, his 5th startup. CloudCanvas enables developers to build web apps that run on any site - including Facebook, Google, Bing, Twitter, YouTube, etc. Using CloudCanvas, developers can add features and functionality to sites without bei...

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