Naming and Branding
Spring 2010 Singapore Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2010-04-12, 06:30 PM
Roger Yee - Investor/LP, Fortify Ventures (Andalucia FI) , Fortify Ventures
Roger is a veteran of start-ups, having founded three companies that included investor-backed funding and successful exits through acquisitions and IPOs. His previous companies and executive roles include ShadowLogic, Inc. (CEO), a cybersecurity services company; LaunchFu...
Shauna Li Roolvink
Founder & Principal Consulltant, Brandhub
Shauna is passionate in working with start-ups in new brand creation. She is Founder & Principal Consultant of BrandHub as well as CMO of CXA, a start-up set to transform employee benefits in Asia.
BrandHub's clients in start-up space include SingTel Innov8, inSing.c...
Steve Iverson is the CEO of CloudCanvas, his 5th startup. CloudCanvas enables developers to build web apps that run on any site - including Facebook, Google, Bing, Twitter, YouTube, etc. Using CloudCanvas, developers can add features and functionality to sites without bei...