Naming and Branding

Spring 2010 Singapore Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.

2010-04-12, 06:30 PM


Roger Yee
Investor/LP, Fortify Ventures
Shauna Li Roolvink
Founder & Principal Consulltant, Brandhub
Steve Iverson
CEO, CloudCanvas

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