Marketing and Sales

Spring 2010 Singapore Semester

Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?

Goal:
Create a message that resonates.

Date:
2010-06-07, 06:30 PM

Mentors

Joe Rouse
Executive in Residence , The ICEHOUSE
Ann Burgraff
Co-Lead, Singapore Chapter, Room to Read
Dan Shapiro
Serial Entrepreneur, Board of Directors, Photobucket

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