Marketing and Sales

Spring 2010 Singapore Semester

Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?

Goal:
Create a message that resonates.

Date:
2010-06-07, 06:30 PM

Mentors


6.90
Joe Rouse
Executive in Residence , The ICEHOUSE

Joe Rouse is Executive Advisor at National University of Singapore Enterprise and ICEHOUSE EiR for SE Asia. Joe is a reformed VC (Past general partner with Pioneer Capital Partners of Auckland, NZ and of iNovia Capital of Montreal, Canada). He had the good fortune to serv...

7.80
Ann Burgraff
Co-Lead, Singapore Chapter, Room to Read

Ann brings more than 15 years experience marketing innovative software and marketing services. Prior to Informative, Ann was VP of Corporate Marketing at salesforce.com, a leader in on-demand customer relationship management (CRM) services. Before salesforce.com, she serv...

8.18
Dan Shapiro
Serial Entrepreneur, Board of Directors, Photobucket

Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...

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