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Summer 2009 Bay Area
Applications: May 10, '09
Sessions: May 18, '09 - Sep 07, '09

Vision

Our vision is to Globalize Silicon Valley by creating and fostering local startup ecosystems in promising markets across the globe. We aim to help launch 1,000 technology companies per year in over 50 cities worldwide.

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Marketing

Summer 2009 Bay Area Semester

How to sell the story of your company and your offering. How to truly understand the customer and how to sell to early adopters. Hot to roll-out a marketing plan effectively. Brand management. Accountability and tracking marketing expenses and efforts is key. Who am I trying to reach? What’s important to them? How can we help? What are their pains/challenges? How and where do they seek resolution? Guerilla marketing tactics. Online and offline marketing channels discussed.

Goal:
Create a messaging plan

Date:
August 17, 2009, at 06:30 PM

Mentors

Scott Painter
CEO, Zag
Joe Zawadzki
CEO, MediaMath
Bryan Thatcher
CEO, Fusebox Inc

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