Naming and Positioning

Barcelona Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.

2014-12-09, 06:30 PM


Elena Gómez Del Pozuelo
Founder & CEO, La Cigueña del bebé and

Licenciada en Derecho por la Universidad Autónoma de Madrid. Emprendedora nata, con amplia experiencia. Empresas como La cigüeña del bebé, o comunidades online como Secretariaplus y Directivosplus, agrupadas en Profesionalia, llevan su firma. También ha fundado Womenalia....

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