Ajuntament de Barcelona

Rousaud Costas Duran

Research and Customer Development

Barcelona Autumn 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2014-11-25, 06:30 PM


Charles Ehredt
Group Director - New Ventures, ODIGEO Group

Charles (Chuck) Ehredt - Group Director of New Ventures and Innovation team at ODIGEO. Founder of RaceFansTV.com and former Managing Director of Bernaldez y Asociados and Nucleus Consulting. PDG at IESE in 2005 and 25+ years experience helping companies align business pro...

Martí Manent
CEO and Founder, Derecho.com

Martí is the founder and CEO of Derecho.com (Online legal content, products and services provider) and elAbogado.com the largest law firm directory in Spanish. Martí is cofounder and has invested or funded more than 10 companies. Prior to this Martí worked as an attorn...

Cynthia Traeger
CEO, Pacific Siren International LLC

Cynthia Traeger concurrently serves as CEO, Pacific Siren International LLC and President, VSI Pacific. Ms. Traeger serves as an advisor to the board, Faulkner Information, was a participant and author with the American Bar Association's Digital Evidence Work Group, and h...

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