Basic Research

Spring 2010 Singapore Semester

What market are you pursuing? Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research? How can you determine if you can win in your target market, and when do you decide to walk away?

Validate your idea and target market.
2010-04-05, 06:30 PM


Batara Eto
CEO, Etolabo Corporation

Batara Eto, was born in 1979 in Indonesia. He graduated from Engineering Department of Takushoku University in Tokyo, Japan. He is the co-founder of mixi, the largest Social Networking Service in Japan. He proposed mixi in December 2003, and he was in charge for the devel...

Steve Melhuish
CEO & Founder, Propertyguru

Steve Melhuish, CEO and Co-Founder, AllProperty Media (PropertyGuru) - Entrepreneur with 20 years experience building businesses in Asia and Europe. He co-founded PropertyGuru in 2006 and has helped develop the business into the leading property site in Singapore today, u...

Andi Zain
Director, ideabox

Andy is a mobile industry evangelist, founder of MobileMonday Indonesia, part of global networking forum for mobile professionals across 40 countries. Basically, the "go-to market" guy for Indonesia. He is also the CEO of PT Numedia Global, pioneering the new mobile VAS i...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window