Basic Research

Spring 2010 Singapore Semester

What market are you pursuing? Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research? How can you determine if you can win in your target market, and when do you decide to walk away?

Validate your idea and target market.

2010-04-05, 06:30 PM


Batara Eto
CEO, Etolabo Corporation
Steve Melhuish
CEO & Founder, Propertyguru
Andi Zain
Director, ideabox

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