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Naming and Branding

Croatia Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2012-10-31, 06:00 PM


Vibor Cipan
CEO, UX Passion

Vibor is founder and CEO of Croatian startup UX Passion, creator of the Wall of Tweets. Vibor's background is in UX design, service design and usability, especially for mobile applications, as well as analytics and SEO. Vibor's passion for all things user experience, usa...

Shirley Gines
Founder, Firebrand Global Communications

Shirley is Founder of Firebrand Global Communications, a PR agency; and Co-Founder of Connected Cos., a sustainability management consultancy. Her career spans over 25 years in both corporate and agency functions, in high-technology and consumer industries. Her current s...

Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

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