Naming and Positioning

Madrid Spring 2014 (Postponed) Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-06-18, 06:30 PM


Víctor Sánchez
Founder and CEO, Elocuent

Professional and Professor in the Branding, PR/consulting fields. experience in advertising, marketing and Journalism (Radio, National TV, Press) From 2002 to 2012 leaded one of the most relevant independent PR and Comms group in Spain and spanish-speaking markets(ImageG...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window