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Marketing and Sales

Spring 2010 Denver Area Semester

Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?

Goal:
Create a message that resonates.

Date:
2010-07-27, 05:30 PM

Mentors

Matt Frary
Founder, SmarterChaos.com
Sandra Hanna
Co-Founder and CEO, The Smart Cookies
Brian Levin
Chairman of the Herd, Performance Enhancing Meat Snacks
Mike Stemple
Founder

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