Product Development

Madrid Summer 2012 Semester

How do you get from an idea to an offering? What are strategies to identify and prioritize features? How do you take a product definition and turn it into a development plan? What should comprise a minimum viable product? What are effective strategies to build your first offering? What are common mistakes that you should avoid when planning and building an offering?

Plan and start building your offering.
2012-07-10, 06:00 PM


Alberto Knapp Bjeren
CEO, The Cocktail

Founder and CEO of the main Digital Design Consultancy in Spain, The Cocktail, with offices in Madrid, Mexico D.F. and Beijing. Alberto invests in internet startups and helps entrepreneurs through startup accelerators like Seedrocket, Wayra and the Bankinter Foundation...

Emilio Plana Hidalgo
Vice General Manager and CEO

Emilio Plana Hidalgo works currently as Vice General Manager at QDQ media and is CEO of Trazada and Optimizaclick. Previously, Emilio worked in British Telecom, Nortel Networks and Unidad Editorial, becoming Vice General Manager of Internet for leading media group in Spai...

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