Naming and Branding

Madrid Summer 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-05-29, 06:00 PM

Mentors


7.83
Víctor Sánchez
Founder and CEO, Elocuent

Professional and Professor in the Branding, PR/consulting fields. experience in advertising, marketing and Journalism (Radio, National TV, Press) From 2002 to 2012 leaded one of the most relevant independent PR and Comms group in Spain and spanish-speaking markets(ImageG...

7.83
Miguel Olivares
Founder y CEO, La Despensa

Miguel Olivares is the creative director of the prominent Spanish advertising firm, La Despensa. He has spearheaded campaigns for major brands such as Burger King, Adidas, Pepsi, and Coca-Cola, to name a few. A creative genius and business expert, Miguel has expanded La ...

7.92
Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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