Startup Research

Madrid Summer 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2012-05-22, 06:00 PM

Mentors


8.93
Jaime García Cantero
Independet Analyst

Jaime is an Independent Analyst and professor at EOI Business School as well as a consultant at Ayova Consulting, an international business consulting group that specializes in executive search, spain, germany and france recruiting, telecom consulting, top spanish enginee...

6.93
Bruno Levy
CEO, Value Logic

Bruno is the partner and co-founder of Value Logic SAS, which helps companies carefully define and select their innovation investments in order to boost their grow and competitiveness in a target market. Bruno's previous positions include co-founder of SmartTrade, preside...

8.43
Javier Ortíz
Business Development and Sales, Mitula.com

Javier Ortiz, is the Director of Business Development and Sales at the Spanish start-up Mitula.com, (an international verticaI search engine where he has helped make the company grow from 5 people to over 50 in just 3 years and expand to 33 countries and more than 25 mil...

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