Branding and Marketing

Bangalore Summer 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-08-27, 06:30 PM

Mentors


8.56
Rajesh Setty
Serial Entrepreneur and Author. co-founder and President, WittyParrot

Rajesh "Raj" Setty is co-founder and president of WittyParrot (www.wittyparrot.com). He is a business alchemist and serial entrepreneur based in Silicon Valley. Raj serves on the boards of multiple startup companies both in US and in India. Raj currently chairs a calendar...

8.67
Syed Shujauddin
Co-Founder & Director Operations, Koan Digital Solutions Pvt. Ltd

Syed Shujauddin, co-founder at KoanDigital Solutions Pvt Ltd, a social media branding agency based out of Bangalore and serving national brands in India. In my previous assignment, i was the President, Academic Solutions Group at Likwid Krystal, an education services com...

8.44
Srikanth Acharya
CEO, Logostore Private Limited

Srikanth Acharya is the CEO and Founder of Logostore Private Limited, a e-commerce client merchandise platform. A serial entrepreneur, Srikanth is also the Founder of Touchstone Enterprises Pvt Ltd, where he is currently working on an advanced website in the area of Corp...

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