Rockies Venture Club

The Colorado Technology Association is the state’s largest and most influential technology organization. Positioned as the voice of over 700 technology companies, CSIA provides a community for the industry through programs, workshops and major events, connecting people and information. Learn more about CSIA here

Visit our partners here.

Startup Research

Spring 2010 Denver Area Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Identify your target market.
2010-05-11, 05:30 PM


Marc Braunstein

Marc Braunstein is CEO and Co-Founder (along with wife Claudia) of Belcaro Group, Inc., a 23 year old direct response company that has evolved from the largest paper based catalog of catalogs into the largest coupon site on the web ( offers...

John Kanarowski
President, Zerista, inc.

Co-Founder and President of Zerista, Inc. Zerista provides a mobile community platform, which allows users to create mobile web apps for any group, club, association, business or event. Before Zerista, John was in in senior business development and sales roles at Merced...

Jeff Herman
CEO, HotShoo, Inc.

Jeff Herman is CEO of, a stock photography site focused on the underserved market of designers and architects of the built environment. Previously he was CEO of and VP Product at Webroot Software. He holds both a BSBA and MBA from the University of...

Adam Swiecki
Founder, Swiecki Enterprises

Adam Swiecki founded Swiecki Enterprises in 2003 after serving as an Army Officer and financier. Focused on the action sport market, he has built leading ecommerce businesses in surf (, skate (, and snow ( The quintes...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window