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Startup Research

Spring 2010 Denver Area Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Identify your target market.

Date:
2010-05-11, 05:30 PM

Mentors

Marc Braunstein
President, ShopAtHome.com
John Kanarowski
President, Zerista, inc.
Jeff Herman
CEO, HotShoo, Inc.
Adam Swiecki
Founder, Swiecki Enterprises

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