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Startup Research

Spring 2010 Denver Area Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Identify your target market.

Date:
2010-05-11, 05:30 PM

Mentors


7.63
Marc Braunstein
President, ShopAtHome.com

Marc Braunstein is CEO and Co-Founder (along with wife Claudia) of Belcaro Group, Inc., a 23 year old direct response company that has evolved from the largest paper based catalog of catalogs into the largest coupon site on the web (ShopAtHome.com). ShopAtHome.com offers...

7.23
John Kanarowski
President, Zerista, inc.

Co-Founder and President of Zerista, Inc. Zerista provides a mobile community platform, which allows users to create mobile web apps for any group, club, association, business or event. Before Zerista, John was in in senior business development and sales roles at Merced...

7.88
Jeff Herman
CEO, HotShoo, Inc.

Jeff Herman is CEO of HotShoo.com, a stock photography site focused on the underserved market of designers and architects of the built environment. Previously he was CEO of Fuser.com and VP Product at Webroot Software. He holds both a BSBA and MBA from the University of...

8.50
Adam Swiecki
Founder, Swiecki Enterprises

Adam Swiecki founded Swiecki Enterprises in 2003 after serving as an Army Officer and financier. Focused on the action sport market, he has built leading ecommerce businesses in surf (Surfboards.com), skate (SkateboardsEtc.com), and snow (SkiGogglesEtc.com). The quintes...

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