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Cap Digital est le pôle de compétitivité de la filière des contenus et services numériques. Ses 9 communautés de domaine regroupent : 620 PME, 20 grands groupes, 50 établissements publics, écoles, et universités ainsi que 10 investisseurs en capital. Cap Digital oeuvre à faire de la Région Île-de-France l’une des références mondiales du numérique, tant d’un point de vue industriel que stratégique.


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ISART DIGITAL  is a leading Institute, speis based in Paris and has developed strong links with the best international Video Game and CG animation studios : Blizzard, Ubisoft, Pixar, cialised in Video Game and CG Animation. The School Double Negative, Mikros, Buf... The School's reputation is also based on its students’ projects (44 awards in 7 years and many commercialisations) and its international partnerships with the best Japanese schools, NCC and Tokyo University of Technology.


L’Atelier is – and has been for 30 years – the BNP Paribas tracking and analysis centre for trendsetting technology. Its purpose is to help transform innovative ideas into real projects that enable companies to optimize the way they operate within their various environments.


Naming and Branding

Paris Spring 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-05-02, 06:30 PM

Mentors

Stéphane Dieutre
Consultant et coach
Jay Jamison
Founder & President, Moonshoot
Alain Baritault
Co-Founder, Cités Numériques

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