Marketing and Sales

Medellín Spring 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2012-08-08, 06:30 PM

Mentors


8.80
Dario Palacio
CEO & FOUNDER, Digital Partners Group

36 years old, 12 of them engaged in the development, creation and implementation of 100% digital projects. With a pioneering spirit, I helped implement many initiatives over the Internet and Mobile media in Latin America. A passionate believer in the power of the networ...

8.80
Brian Reale
Founder & CEO, Colosa, Inc.

Brian Reale is the co-founder and CEO of Colosa Inc., the developer of ProcessMaker (www.processmaker.com), a leading open source BPM & Workflow Software technology. Mr. Reale also co-founded Spotless, LLC (www.spotlesslight.com), an entertainment technology company that...

8.20
Gary Gaessler
Co-Founder & Market Builder, Cloud Elements

Gary is the VP Sales & Marketing at Cloud Elements. Cloud Elements reduces the time and costs to develop and run Cloud Applications. We build open cloud applications faster with re-usable elements and a cloud-centric product dev team providing a unique blend of technology...

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