Naming and Branding

Medellín Spring 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-05-30, 06:30 PM

Mentors


8.67
Mauricio Bejarano
Chief Strategy Officer/Board Member, ZIO Studios

MAURICIO BEJARANO - SENIOR GLOBAL STRATEGIST at THE RENDON GROUP Angel technology investor and entrepreneur with extensive experience in California-based technology companies. Chief Strategy Officer and board member at ZIO Studios, my most recent investment. At The...

9.42
Dan Gertsacov
CEO, Americas Region

Dan Gertsacov, CEO, Americas Region, Lenddo -- the world’s first online platform that empowers the emerging middle class to use their online social connections to build their creditworthiness and access local financial services. 5 year Google veteran, where his last ro...

8.58
Camilo Gómez
CEO & Founder, SnappyGo

Camilo Gómez, CEO & Co-Founder at SnappyGo.com (Online market place for travel advice) Previously Co-founded: MantarayaTravel.com (Main online travel agency for taylor made tours to Colombia) Previously worked as Banker at Citibank Colombia handling Telecom, Retail and ...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window