Naming and Branding
Medellín Spring 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-05-30, 06:30 PM
Chief Strategy Officer/Board Member, ZIO Studios
MAURICIO BEJARANO - SENIOR GLOBAL STRATEGIST at THE RENDON GROUP
Angel technology investor and entrepreneur with extensive experience in California-based technology companies. Chief Strategy Officer and board member at ZIO Studios, my most recent investment.
Dan Gertsacov - CEO, Americas Region (Bogota FI)
Dan Gertsacov, CEO, Americas Region, Lenddo -- the world’s first online platform that empowers the emerging middle class to use their online social connections to build their creditworthiness and access local financial services.
5 year Google veteran, where his last ro...
CEO & Founder, SnappyGo
Camilo Gómez, CEO & Co-Founder at SnappyGo.com (Online market place for travel advice)
Previously Co-founded: MantarayaTravel.com (Main online travel agency for taylor made tours to Colombia)
Previously worked as Banker at Citibank Colombia handling Telecom, Retail and ...