Startup Research

Medellín Spring 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2012-05-23, 06:30 PM

Mentors


8.38
Antonio Faillace
Founder, AuthorsGlobe

Mr. Faillace is an expert in the areas of entrepreneurship, technology, innovation and venture financing. He is the CEO & Founder of AuthorsGlobe, a venture start-up in the Boston area providing a web platform solution for virtual education. Prior to his engagement wit...

8.85
Camilo Usuga Ortiz
CTO, Digital Partners Group / Multiplica Mobile

Camilo Usuga, from Digital Partners, has been developing since 1998, but started playing in 1996 while in college (computer science), he has worked in several companies focused on web development and project management, now he is the CTO of a fast growing social ecommerce...

8.00
Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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