Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

Presentation and Publicity

Spring 2010 Los Angeles Semester

How do you get the world to take notice of your company? What tools and materials do you need to start doing outreach? How do you identify media to write about your company? What are newsworthy stories? How do you craft a story? What are effective tactics to get social media, blog and press coverage? What tactics should be avoided?

Goal:
Get the world to take notice.

Date:
2010-06-07, 06:30 PM

Mentors


7.94
Andy Abramson
CEO, Comunicano, Inc

Andy Abramson is the founder of Comunicano, Inc., a 30 person asymmetrical communications consultancy, geared to providing clients with Senior Advising, Marketing Communications, Corporate Communications and Marketer-In-Residence services to start-ups, companies in transi...

8.53
Eric Pulier
CEO and Founder, ServiceMesh, Inc

Eric Pulier is a serial entrepreneur, primarily in technology and media related ventures. He is perhaps best known in Southern California for Digital Evolution, a company that became one of the best known Internet companies in the region in the late 1990s before merging i...

9.76
Ryan Kaltman
CEO, Brevity Inc

Ryan Kaltman is an active angel investor, serial entrepreneur, founder of RichJerk.com, and now runs an online marketing powerhouse focused on designing online & offline direct response marketing funnels in the business opportunity, health & wellness, debt, mortgage, educ...

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