CBLS Law

KPMG/Somech Chaikin

 

Sunshine Suites 

Naming and Branding

Israel 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-06-11, 06:30 PM

Mentors

Shira Abel
CEO, Hunter & Bard
Gil Hirsch
CEO, Face.com

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window