Naming and Branding
Israel 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-06-11, 06:30 PM
CEO, Hunter & Bard
Shira Abel is the CEO of Hunter & Bard. Previously, Ms. Abel has headed marketing at Aniboom, was the Director of Client Relations an established multi-million dollar annual revenue medium-sized Internet software company, and lead community and content marketing for RichF...
Gil Hirsch is co-founder and CEO of Face.com, a revolutionary online technology. Gil was a tinkerer from childhood and found himself programming at the age of 10. As CEO of a startup, he has taken up multiple roles to ensure that this vision came to fruition.