Naming and Branding

Denver Summer 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-05-29, 06:30 PM

Mentors


9.70
Michael Clark
CTO, Photobucket

Michael is the CTO of Photobucket.com. He is responsible for all aspects of technical operations and software development for Photobucket and all of its web and mobile services. He returned to Photobucket in 2012 after having built the startup SafetyWeb.com which was a c...

8.55
Jason Haislmaier
Partner, Bryan Cave HRO

Jason Haislmaier is a partner in the Boulder office of the law firm of Bryan Cave HRO. Jason assists emerging and established technology companies in structuring, negotiating, and closing technology and intellectual property transactions. A primary focus of his practice...

8.80
David Du Pont
President and CEO

A co-founder of Lefthand Networks, and now CEO of TeamSnap based in Boulder. TeamSnap is an Internet and mobile application for managing sports teams and other groups. It is the smartest, easiest way to communicate with players and parents, and coordinate ongoing activit...

9.65
Barbary Brunner
Principal, Promoveo Partners

Barbary's past roles have included Head of Marketing and Product Innovations for MediaNews Group, CMO for Experian's Pricegrabber business, VP Marketing and Strategy for Yahoo! and the executive head of Planning for Microsoft's MSN business. She's also received a patent ...

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