![Founder Institute Image](https://fi-hatchbox-production-uploads.s3.amazonaws.com/posts/Feetz.jpg)
Following up on their big win at the 15th Founder Showcase, Feetz was recently announced as one of 40 tech companies invited to attend Southland Conference 2014, in which ten startups will be selected to pitch for the grand prize of $100,000, as well as expert business coaching and media exposure through a partnership with PandoDaily.
Feetz, and its CEO & Founder Lucy Beard, are Graduates of the San Diego Founder Institute. Utilizing new materials and 3D manufacturing processes to make custom-sized shoes, Feetz aims to alleviate the need for shoppers to try on countless shoes before finding the perfect fit.
Check out the video below to see Lucy's pitch on stage at the 15th Founder Showcase and her winning reaction: