Sabanci University

Sabanci University is ranked the top private entrepreneurial university in Turkey according to Turkish Ministry of Industry and Trade.  The university hosts the SUCOOL Preincubation Center that supports early stage entrepreneurs and also supports Founder Institute by shared resources, network and providing space.

 

Fora & Şanlı Law Office

Since 2008, Fora & Şanlı Law Office is dedicated to provide legal advice and services which look beyond the legal issues and take the business aspects for each transaction for the success of its clients for their investments and business in Turkey and MENA region. Fora & Şanlı is very well connected with the world and other jurisdictions to facilitate its clients international business.

 

sendloop - email marketing services

sendloop email marketing services is in email marketing industry with its professional solutions since 1999. sendloop is the easiest email marketing service designed for SaaS owners, bloggers, designers, developers, small businesses, entrepreneurs and anyone interested in sending email to their contacts as easy as possible.

Thought Leadership Marketing, by Rajesh Setty

Posted by Jonathan Greechan on 2013-05-24

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

Most startups don't have much, if any, money to spend on marketing and growing their audience. However, as Rajesh Setty explains in the video below, startups do have one asset that they can market for free - knowledge.

Rajesh Setty is an author, investor, and serial entrepreneur, and below is his lecture on "Thought Leadership Marketing" at the Silicon Valley Founder Institute. In the talk Rajesh explains how he stumbled upon thought leadership marketing while running sales at a cash-starved startup, and how the low conversion cost and barrier to entry makes this method particularly useful for early stage companies. He also provides a clear, step by step path to "becoming the default" thought leader in your market in order to grow your audience. 

If you like the video below, register now for the San Juan Founder Institute where Rajesh will be mentoring this summer. Click here to apply today. 

 

 


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