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Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers. www.cliffordchance.com


Sanoma Media is a media company that crosses frontiers, with her expertise, creativity and appealing content Sanoma creates the right context for advertisers to achieve their objectives. Sanoma Media Netherlands B.V. is a part of the Sanoma Group, an European mediagroup operating in several media sectors in twenty countries www.sanomamedia.nl


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Thought Leadership Marketing, by Rajesh Setty

Posted by Jonathan Greechan on 2013-05-24

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

Most startups don't have much, if any, money to spend on marketing and growing their audience. However, as Rajesh Setty explains in the video below, startups do have one asset that they can market for free - knowledge.

Rajesh Setty is an author, investor, and serial entrepreneur, and below is his lecture on "Thought Leadership Marketing" at the Silicon Valley Founder Institute. In the talk Rajesh explains how he stumbled upon thought leadership marketing while running sales at a cash-starved startup, and how the low conversion cost and barrier to entry makes this method particularly useful for early stage companies. He also provides a clear, step by step path to "becoming the default" thought leader in your market in order to grow your audience. 

If you like the video below, register now for the San Juan Founder Institute where Rajesh will be mentoring this summer. Click here to apply today. 

 

 


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