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Embarke Raises $1.25 Million to Increase Engagement for Email Marketers

Posted by Jonathan Greechan on 2013-10-14

Embarke, a graduate of the San Diego Founder Institute and TechStars alum, announced today they have raised a $1.25 million seed round. Led by Social Leverage with participation from Promus Ventures, Anthem Ventures, Right Side Capital Management, and individual angeles, Embarke will use the investment to continue to grow their client base of email marketers.

Tackling the growing issue of unopened emails and low CTR, Embarke is working to increase engagement through the use of behavioral analysis. They recently partnered with SendGrid, “the first of many distribution partnerships and integrations that Embarke hopes to introduce”.

“Marketing email volume has increased by 20 percent in the last two years, and open rates are down by 20 percent,” says Embarke co-founder and CEO, Al Bsharah. “Something’s got to give.”


Click here to read the full article on Pandodaily.

 

About Embarke
Embarke increases opens, clicks, and revenue for marketers by 5%-20%. Using behavioral analysis we're able to automatically deliver emails to their users with content they actually want, and at the time they're most likely to engage. We don't replace the email service providers or marketing automation tools companies are already using, we integrate with them so our customers can turn us on in 15 minutes.

 

About the San Diego Founder Institute
If you are thinking about launching a company in San Diego, and could use expert training, feedback, and support from experienced founders, then the Founder Institute may be a good option for you. This part-time, four-month training program will be led by Jeanine Jacobson, and feature an impressive roster of experienced mentors. Plus, sessions are held at night so you don't have to quit your day job. Final applications are due Sunday, October 27th. Click here to learn more.

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