Shulman Rogers
Shulman Rogers, a full service law firm with nearly 100 attorneys, provides corporate services including business planning, mergers and acquisitions, securities, employment, intellectual property, immigration, government contracting, tax, telecommunications, cybersecurity, corporate governance, as well as other areas. In addition, the firm has vast experience in real estate transactions, both commercial and residential closings, leasing, landlord-tenant, commercial development, acquisition, sales and related matters. Our litigators offer extensive experience in complex litigation, and all methods of dispute resolution including mediation and arbitration. Personal legal services include trust and estate planning, family law, real estate settlements, medical malpractice and personal injury.

Startup Our Vets

 

Through the Startup Our Veterans Fellowship, any U.S. veteran or service member who wants to start a technology company can apply to a U.S. Founder Institute chapter for free, and the best overall applicant from Washington DC will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.


Veterans and active service members possess the work ethic, high character, and strong leadership skills needed to launch meaningful and enduring technology companies. To inspire and enable the military community to build technology companies, the Founder Institute has partnered with Vet-Tech, the nation's leading startup accelerator for military veterans, to offer the "Startup Our Veterans" Fellowship.

Through this Fellowship, any U.S. veteran or service member who wants to start a technology company can apply to a U.S. Founder Institute chapter for free, and the best overall applicant from will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.

Learn more about the program at FI.co/vets.


Eligibility: In order to be eligible for the Startup Our Veterans Fellowship for the Washington DC Spring 2016 Semester, you must complete your application and admissions test by Saturday, April 30, 2016, using this link.


Grant: The recipient of the Startup Our Veterans Fellowship will be awarded within 5 days after the deadline.


Click here to apply for the Startup Our Veterans Fellowship.


Planning Solutions Group
Planning Solutions Group is a financial planning firm that specializes in developing innovative concepts for wealth creation and preservation. PSG is comprised of 3 partners with over 60 years of combined industry experience, a team of associate planners, and a dedicated support staff which includes two an attorney who provides advanced estate and tax planning solutions, and a Chartered Financial Analyst (CFA) for the development of creative investment strategies.

CONNECTPreneur

 

The CONNECTPreneur Fellowship is awarded to the most extraordinary applicant from the  CONNECTPreneur Community, giving them the opportunity to enroll in the Washington DC Founder Institute for free. The recipient will be recognized as somebody with the utmost potential to become a successful technology entrepreneur.


The Washington DC Founder Institute is excited to partner with an organization that shares our goal of fostering a strong local startup ecosystem: CONNECTPreneur, a quarterly forum of 350+ top IT entrepreneurs and investors in greater Washington DC region. Through the CONNECTPreneur Fellowship, everyone from the CONNECTPreneur community is invited to apply to the Washington DC Founder Institute for free, and the best overall applicant from the community will receive a Fellowship to participate in the program for free as well ($1,650 value).


Eligibility: In order to be eligible for the CONNECTPreneur Fellowship for the Washington DC Spring 2016 Semester, you must complete your application and admissions test by April 3, 2016, using this link.


Grant: The recipient of the CONNECTPreneur Fellowship will be awarded within 5 days after the deadline.


Click here to apply for the CONNECTPreneur Fellowship.


Key Leg in the Startup Equation: Marketing, by Joseph Jaffe

Posted by Jonathan Greechan on 2013-03-29

Founder Feedback gives you insight from the startup trenches.

In this post from his blog, Joseph Jaffe, founder of Evol8tion and New York Founder Institute mentor, explains why branding is an important component of a startups marketing campaign. He says, brands often suffer from somewhat of an ‘identity crisis’ and suffer from a lack of direction or specific goal.

Below, "Key Leg In Start-Up Equation: Marketing" has been republished.

"The start-up world is build on a two-legged platform of technology and finance. If you don’t believe me, just watch Bravo’s "Start-ups: Silicon Valley," which does its best to tell a story about VCs raising capital and bootstrapping a new venture, together with the freaky and geeky world of engineers, programmers and developers.

Only that story is incomplete. There’s actually a third leg, which you don’t get to hear about. Perhaps you’ll catch a fleeting glimpse of a throwaway “marketing” or “sales” reference, but for the most part, it’s conspicuously absent in this show, industry and market in general.

I would argue — and I am a Madison Avenue guy who eats, sleeps and breathes brands — that the marketing leg is the most important part of the entire equation. Yet, it’s the one that is the most undervalued, underinvested, underutilized and misunderstood.

Most start-ups have the same visions (or sometimes delusions) of grandeur: We’ll get big fast because everyone will just go crazy sharing us with their friends, fans and followers on Facebook, Twitter and whatever else is popular at the time. Then we’ll monetize by selling ads — or just sell to Facebook, Twitter or whatever else is popular at the time.

That statement is fraught with holes and gaping voids, and it begins with the disconnect between today’s empowered consumer and their absolute disgust for interruptive advertising, banal messaging and irrelevant spam.

Contrary to popular belief, brands aren’t lining up waiting to advertise on the 1000th photo app to call themselves the “Instagram of….” Or “Instagram meets….” Hell, they’re barely doing anything on Instagr.am itself.

Brands are trapped within their own identity crisis, trying to figure out whether their start-up infatuation is a one-night stand or something more profound; whether it’s a quantity (scale) or quality (engagement) play; whether their metrics of success are ROI-based (return on investment) or ROI-based (return on innovation).

Then there’s the scope and scale of a “test”, “experiment” or pilot program. Brands are typically noncommittal when it comes to investing anything beyond chump change into a start-up desperate to get some proof of concept and validation. On the flipside, there are way too many start-ups that see an abundance of $-signs when a brand and/or their agency pays them a visit.

The Wild West is back, and the biggest problem is a lack of rules (of engagement), process and set of best practices, upon which to build a solid and enduring bridge of collaboration and mutual benefit.

I believe the meeting of the minds happens in the win-win wheelhouse of marketing. Ultimately, this is where both sides see eye-to-eye. Digital or technology based start-ups are founded on the basis and belief of being able to solve a problem (sit or squat), correct a market inefficiency (uber) and/or change the game (square). Brands couldn’t agree more, especially when it comes to delivering against a consumer insight, human truth and customer benefit.

No one wants a three-legged stool with a wobbly, weakened and/or uneven leg. Isn’t it time we shored up the marketing component of this succinct and compelling equation in order to ensure that start-up monetization, acceleration and evolution is balanced and counterbalanced with brand innovation, differentiation and transformation?

That’s rhetorical. The answer is yes."

For more startup insights from Joseph Jaffe, check out his blog Jaffe Juice and follow him on Twitter @jaffejuice.

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Key Leg in the Startup Equation: Marketing, by Joseph Jaffe

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