Naming and Positioning
Hyderabad Spring 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-07-01, 06:30 PM
Anu is the CEO at "mapmygenome.in", an Indian genomics company providing a range of prognostics, diagnostics and brain wellness solutions.
Anu is the Founder and was the CEO of Ocimum Biosolutions from 2000 to 2013. Ocimum combines its Bioinformatics products, referen...
Co-Founder & COO, Gramener
Naveen is the Co-founder & COO of Gramener (A Data Visualization firm), handles Sales & Operations. Naveen has been with IBM for a decade in various Tech Consulting roles in North America and held strategic leadership roles at Birlasoft.
Naveen is a proud recipient o...
My name is Sudhir Mantena, Founder and CEO of UrbanWired Media Pvt Ltd, a digital media content publishing company. Had earlier founded a company that built marketing analytics dashboards that provide insights into spend vs ROI across digital media channels. Also worked a...
Partner, Tatva Legal, Hyderabad
Ekta is a Partner with Tatva Legal, Hyderabad. Ekta graduated with a B.A., LL.B. (Hons) degree from the National Law School of India University (NLSIU), Bangalore. Ekta has significant experience in corporate and commercial laws, with specific focus on corporate