Naming and Positioning
Athens Spring 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-06-10, 06:30 PM
Founder & CEO , Warp.ly
General Manager, Piraeus Bank
Sotiris Sirmakezis, General Manager, Piraeus Bank
Management Consultant for Sustainable Software, Software Improvement Group
Yiannis Kanellopoulos is Practice Leader Greece for Software Improvement Group (www.sig.eu), a Dutch management consultancy firm specialized in software matters. Yiannis helps international organisations managing their risks and costs related to either the procurement or ...