Naming and Positioning
Athens Spring 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-06-10, 06:30 PM
Founder & CEO , Warp.ly
General Manager, Piraeus Bank
Sotiris Sirmakezis, General Manager, Group Retail Banking, Piraeus Bank
Supervising financial products (deposits, loans, cards, bancassurance, electronic value adding services) for individuals and small businesses as well as alternative channels (web- and mobile banking,...
Management Consultant for Sustainable Software, Software Improvement Group
Yiannis Kanellopoulos is Practice Leader Greece for Software Improvement Group (www.sig.eu), a Dutch management consultancy firm specialized in software matters. Yiannis helps international organisations managing their risks and costs related to either the procurement or ...