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Creative and knowledge-intensive industries are vitally important to economic development and the City of Perth recognises the significant role that entrepreneurship and innovation plays in driving tangible economic outcomes. 

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Perth Autumn 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Establish market credibility.
2014-08-07, 06:30 PM


Charlie Gunningham
CEO, Business News

CEO, Business News. Previously (1999-2010) cofounded a startup ( which was then acquired by REIWA (ran 2010-2013). After arriving in Perth in 1997, did MBA at UWA (1997-1998) and graduated as top MBA student. Past 40under40 winner. Previous...

Andy Lamb
Co-Founder and Director

Andy Lamb is the co-founder and director or a hybrid venture capital company called Atomic Sky. We help turn good ideas into great businesses through providing technology development and business commercialisation skills. Previously I have started or growth 3 IT consul...

Shahirah Gardner
Founder, Launchcode PR

PR exec with US/ Silicon Valley experience in B2B and B2C tech including mobile, clean tech, enterprise software, big data, and healthcare IT. Proven skills in developing and executing all aspects of public outreach campaigns to enhance media exposure and support strategi...

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