Branding and Marketing
Zagreb Autumn 2013 Semester
How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?
Establish market credibility.
2014-03-06, 06:00 PM
Tyler Crowley - Founder & CEO, Skweal (Paris FI), Skweal
Tyler has been helping startups with their important pitches since the first TechCrunch40 events and continues today with the LAUNCH conference, where he works one-on-one with each company to create the most compelling pitch possible for press and partners. Tyler is also ...
Nikola is director of the largest and fastest growing digital marketing agency in Croatia, Gingernet. Besides Gingernet Nikola worked as Chief Innovation Officer at Digitel, one of the largest agency in SEE Europe. He did his bachelor degree at St. Francis College, NY ma...
Founder & CEO, Zaokret
Kristina has 12 years of experience as successful entrepreneur. She is the founder and owner of Zaokret and Business Café. She founded Heraklea in 2002 and sold it in 2012. In 2007 she was elected for the Best Manager of the Year Award.
Kristina is the author of Sam svoj...