The University of Zagreb (1669) is the oldest and biggest university in South-Eastern Europe. The University excels not only in teaching, but also in research, contributing with over 50 percent to the annual research output in Croatia and 80 percent of scientific productivity of all Croatian universities.

 

BICRO is the key governmental organisation in charge of catalysing the innovation process. BICRO both develops and coordinates national policy measures related to innovation on one hand, and the necessary financial instruments on the other, with the ultimate aim of motivating the private and public sector to raise the levels of investment in R&D.


Branding and Marketing

Zagreb Autumn 2013 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-03-06, 06:00 PM

Mentors


9.00
Tyler Crowley
Founder & CEO, Skweal

Tyler has been helping startups with their important pitches since the first TechCrunch40 events and continues today with the LAUNCH conference, where he works one-on-one with each company to create the most compelling pitch possible for press and partners. Tyler is also ...

8.00
Nikola Vrdoljak
Director/Founder, Gingernet

Nikola is director of the largest and fastest growing digital marketing agency in Croatia, Gingernet. Besides Gingernet Nikola worked as Chief Innovation Officer at Digitel, one of the largest agency in SEE Europe. He did his bachelor degree at St. Francis College, NY ma...

7.17
Kristina Ercegovic
Founder & CEO, Zaokret

Kristina has 12 years of experience as successful entrepreneur. She is the founder and owner of Zaokret and Business Café. She founded Heraklea in 2002 and sold it in 2012. In 2007 she was elected for the Best Manager of the Year Award. Kristina is the author of Sam svoj...

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