Research and Customer Development
Zagreb Autumn 2013 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2013-12-10, 06:00 PM
CEO and Founder, Derecho.com
Martí is the founder and CEO of Derecho.com (Online legal content, products and services provider) and elAbogado.com the largest law firm directory in Spanish. Martí is cofounder of Playbutton and has invested or funded more than 10 companies.
Prior to this Martí worke...
Founder, WTF Jeans
Pedja is a serial entrepreneur, strategy developer in the media and digital content service industry. His specialties are online marketing strategy, brand management, product development new media, community management, social network management, corporate blogging, commu...
Kristjan is a serial entrepreneur dedicated to extreme high technology with 20 years of experience in hardware & system design and startup business management. Kristjan's technical background is in hardware architectures for computer systems and telecommunications (chip, ...
Founder & CEO, Equel
Damir Bulic is Founder and CEO of Equel, his brand new database migration tool development company with paying customers worldwide, including the U.S. Before launching Equel, Damir founded Spectral Core, an 11-year old database tools company. In past lives he also worke...